This campaign includes three themes: Frames of Football, More Than Sport, and Shot Beyond Sight.
Frames of Football
This theme is suitable for works that capture everyday football culture, such as fan emotions, street football, campus football, community matches, football field lighting, details of shoes and grass, sideline moments, and more.
More Than Sport
This theme is suitable for works that express the emotions and personal journey behind sports, such as persistence in running, effort during uphill cycling, trying again after failure, details during hiking, sweat and light, tension before a challenge, and relief after a breakthrough.
Shot Beyond Sight
This theme is suitable for works that use photography techniques or gear to capture sports visuals that are hard to see with the naked eye, such as long-exposure motion trails, panning shots, night sports photography, action close-ups, POV shots, filter-based creativity, tripod-supported shooting, and lighting for night photography.
The final award settings are subject to the official announcement by K&F CONCEPT. The current awards include: Best Atmosphere Award, Best Hidden Football Moment, Best Persistence Award, Best Emotion Award, Best Motion Award, Best Creator Tutorial.
To qualify for the awards above, participants must submit their works under the corresponding campaign theme. After the voting period begins, nominated works will be displayed in the "Vote for Your Favorite" section. Final winners will be determined based on the number of user votes.
The nomination criteria include, but are not limited to, theme relevance, composition and visual design, lighting and color, technical quality, creativity and originality, and emotional or storytelling expression.
Once the voting period begins, all users may participate in voting. Users can vote for any nominated work in the campaign and may vote for multiple works.
However, to ensure a fair voting process, each user may vote only once for the same nominated work.
In addition, the current awards include:
Featured Submission Award: This award is open to all submission themes, with no limit on the number of winners. It recognizes outstanding works with strong storytelling, creativity, or visual highlights. To qualify, a participant must have at least 3 submitted works featured during the campaign.
Top Community Commentator: This award is given to users who provide professional suggestions, genuine feedback, or meaningful interaction in the comment section. To qualify, users must leave authentic, insightful, and professional comments on featured works. A total of 20 winners will be selected.
Brand Insight Ambassador: This award is given to users who show a deep understanding of K&F CONCEPT products and share real user experiences through submissions or comments. To qualify, users must share meaningful insights into the brand's sports photography accessories, professional understanding of purchased K&F CONCEPT products, or high-quality comments about their actual user experience. A total of 10 winners will be selected.
Once your submission is selected and featured on the activity page, it will automatically participate in the Ranking Highlights leaderboard.
Leaderboard scores are calculated based on community engagement:
The leaderboard is updated every Friday at 00:00 (UTC). Each week, 15 featured entries will be selected for the leaderboard and rewarded based on their ranking:
Membership Points can be used to redeem exclusive member rewards, photography gear, and enter points-based lucky draws.
The more engagement your work receives, the higher your leaderboard score, ranking, and reward opportunities.
![]()
welcome to
K&F CONCEPT
![]()
Cookies on kfconcept.comWe use cookies to give you a better service. Continue browsing if you're happy with this, or find out more about Privacy Policy.