Sony is preparing a product that could shake up the entire industry

Friday 16 January 2026

24

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Recently, Sony Alpha Rumors published rumors related to Sony. While specific details are still unclear, sources claim to have hinted that Sony is preparing something that "could shake up the entire industry."


The report indicates that Sony is expected to release a large number of new products between mid-2026 and 2027. This will be even more exciting than 2024-2025. Sony has already begun preparations for this, and a true revolution is on the horizon. This will be an event that will shake up the entire industry.


Furthermore, with five weeks until the CP+ show, Sony may not release a new camera. What is certain is a new lens lineup, possibly including lenses such as the 100-400mm F4GM and the 100-400mmG (floating aperture) 6-28mm F2 GM.


The specifics of these new products are currently unknown. Will it be something like a stacked CMOS sensor? Will it support CFexpress 4.0? Or is it a completely new system? While we won't be expecting a new camera before the CP+ show, there might be some interesting news later this year.

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